Beiersdorf AG Stock

Description Beiersdorf

Beiersdorf is a German company that specializes in the production and distribution of skin care and beauty products. The company was founded in Hamburg in 1882 by Paul C. Beiersdorf, and it has since grown to become a global player in the personal care industry.

Beiersdorf's most famous brand is Nivea, which is one of the world's leading skincare brands. The company's product portfolio also includes other well-known brands such as Eucerin, La Prairie, and Labello.

Through its consumer and healthcare divisions, Beiersdorf operates in over 150 countries around the world. The consumer division deals with skincare and beauty products, while the healthcare division focuses on medical skincare products. The company has over 20,000 employees and is listed on the Frankfurt and Hamburg Stock Exchanges.

Beiersdorf has a strong commitment to sustainability, with a goal to reduce its carbon footprint and increase the use of sustainable raw materials in its production processes. The company also supports various social and environmental initiatives, such as promoting access to education and fighting climate change.

Competitors of Beiersdorf

Beiersdorf is a leading multinational company in the skincare, cosmetics, and personal care industry. Some of its most important competitors are:

1. L'Oréal: This French multinational company is a major competitor of Beiersdorf. With a diverse portfolio of products including makeup, skincare, fragrances, and hair care, L'Oreal is known for its strong marketing and advertising campaigns.

2. Unilever: This British-Dutch multinational consumer goods company owns personal care brands such as Dove, Axe, and Tresemme, making it a strong competitor for Beiersdorf.

3. Procter Gamble: Another major competitor of Beiersdorf is this American multinational company, which is known for its wide range of products including skincare, hair care, and home care products.

4. Johnson Johnson: This American multinational company is a strong competitor of Beiersdorf with its popular skincare and baby care brands such as Neutrogena and Johnson's Baby.

5. Estée Lauder: This American multinational company is a major player in the beauty industry with its renowned brands such as Clinique, MAC, and Origins.

These companies compete with Beiersdorf in terms of product quality, pricing, marketing and advertising, distribution, and innovation.

Suppliers of Beiersdorf

Beiersdorf is a German-based multinational company that specializes in manufacturing personal care products. The most important suppliers of Beiersdorf are the companies that provide the raw materials for their products. These include:

1. Chemical suppliers: Beiersdorf uses a wide range of chemicals in the production of their personal care products, including surfactants, emulsifiers, and preservatives. Some of their most important chemical suppliers include BASF, Dow Chemical, and Evonik Industries.

2. Packaging suppliers: Beiersdorf also relies on various suppliers for its packaging materials, such as plastic containers, tubes, and cartons. Some of their major packaging suppliers include Amcor, Gerresheimer, and RPC Group.

3. Fragrance suppliers: Beiersdorf products are known for their pleasant fragrances, which are often created using natural and synthetic fragrances. Some of their key fragrance suppliers include Firmenich, Givaudan, and Symrise.

4. Ingredient suppliers: Beiersdorf uses a variety of natural ingredients in their products, such as aloe vera, almond oil, and shea butter. Some of their important ingredient suppliers include Cargill, Croda International, and Lipo Chemicals.

In summary, Beiersdorf relies on a diverse network of suppliers to provide the raw materials, packaging, fragrances, and ingredients needed to produce their personal care products.