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Price
Target price
€285.55

€285.55

1.180%
3.35
1.180%
€300.00
 
30.01.26 / Tradegate WKN: A14Y6H / Symbol: GOOG / Name: Alphabet / Stock / Large Cap /
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Description Alphabet

Alphabet Inc. is a multinational conglomerate and parent company of Google. Its headquarters are located in Mountain View, California, USA. Alphabet's mission is to organize the world's information and make it universally accessible and useful.

Alphabet operates through several Google subsidiaries, including Google Search, Google Maps, YouTube, Google Drive, Google Cloud, Google Chrome, Google Play, and the Android operating system. It also has several other subsidiaries that focus on various sectors, such as healthcare (Verily), smart home technology (Nest), autonomous driving (Waymo), and investing (CapitalG).

As of 2021, Alphabet has a market capitalization of over $1 trillion and is one of the world's largest technology companies. It has consistently reported strong financial performance and has been ranked among the top three most valuable companies in the world. The company is known for its innovative products and services, and its ability to continuously adapt to changing market dynamics.

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Competitors of Alphabet

Alphabet (formerly Google) has several important competitors in the tech industry, including:

1. Apple Inc. (AAPL): Apple is a technology giant that offers a wide range of products and services, including iPhone, iPad, Mac, and Apple Watch. Apple competes with Alphabet in the fields of mobile operating systems, mobile apps, and online advertising.

2. Amazon.com Inc. (AMZN): Amazon is an online retailer and cloud computing company that also offers a range of products and services, from consumer electronics to online video and music streaming. Amazon competes with Alphabet in various areas, such as online search, e-commerce, and cloud computing.

3. Facebook Inc. (FB): Facebook is a social media giant that offers a range of platforms, including Facebook, Instagram, and WhatsApp. Facebook competes with Alphabet in the fields of online advertising, social media, and messaging.

4. Microsoft Corporation (MSFT): Microsoft is a technology company that offers a range of products and services, including Windows, Xbox, and Office. Microsoft competes with Alphabet in various areas, such as mobile operating systems, online search, and cloud computing.

5. Alibaba Group Holding Ltd. (BABA): Alibaba is a Chinese e-commerce giant that offers a range of products and services, including online shopping, payment processing, and cloud computing. Alibaba competes with Alphabet in various areas such as online advertising, e-commerce, and cloud computing.

Suppliers of Alphabet

One of the most important suppliers of Alphabet (Symbol GOOG) is the computer hardware manufacturer, Intel Corporation. Intel supplies microprocessors for Alphabet's data centers, which are critical in the company's cloud computing services. Another key supplier is Cisco Systems, Inc., which provides networking equipment and services for Alphabet's data centers.

In addition to technology suppliers, Alphabet relies heavily on advertising, making ad agencies and marketing firms crucial to their operations. The company works with a range of advertising agencies and media buyers, including WPP PLC, Omnicom Group, and Publicis Groupe. These agencies help Alphabet to connect with advertisers and create effective advertising campaigns across various channels.

Another important supplier for Alphabet is the software provider, Oracle Corporation. Alphabet uses Oracle's databases and software for its internal operations, including the management of its search engine, email, and other software solutions.

Overall, Alphabet depends heavily on a range of technology and advertising suppliers, as well as software providers, to power its operations and maintain its dominant position in the tech industry.

Financial data and news for Alphabet

sharewise wants to provide you with the best news and tools for Alphabet, so we directly link to the best financial data sources.

News

Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?: https://www.marketbeat.com/logos/articles/med_20260122124750_alphabet-cools-after-the-run-buy-now-or-wait-for-a.png
Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?

Just a week ago, Alphabet (NASDAQ: GOOGL) made headlines and history by crossing the $4 trillion market capitalization mark, becoming the world’s second-most-valuable company behind NVIDIA

Alphabet Tops $4 Trillion Valuation as AI Momentum Runs Hot: https://www.marketbeat.com/logos/articles/med_20260114141727_alphabet-tops-4-trillion-valuation-as-ai-momentum.png
Alphabet Tops $4 Trillion Valuation as AI Momentum Runs Hot

Alphabet (NASDAQ: GOOGL) just made history. The tech giant surpassed a $4 trillion market capitalization for the first time after shares closed above $335 on Tuesday, Jan. 13, cementing its

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How Concerned Should Investors Be About Palantir Stock?

Palantir Technologies Inc. (NASDAQ: PLTR) has been one of the best-performing stocks over the last few years. That’s high praise, particularly in the technology sector, where many winners have

5 Stocks Retail Investors Are Betting on for 2026: https://www.marketbeat.com/logos/articles/med_20260105092455_5-stocks-retail-investors-are-betting-on-for-2026.png
5 Stocks Retail Investors Are Betting on for 2026

A new year of trading and investing is officially underway, and optimism across markets is running high. Risk appetite has returned, speculation is elevated, and retail investors are once again

Hyperscalers to Spend Over $500 Billion on AI in 2026: Here Are the 3 Stocks to Buy: https://g.foolcdn.com/editorial/images/852380/nvidia-headquarters-with-nvidia-sign-in-front-14.png
Hyperscalers to Spend Over $500 Billion on AI in 2026: Here Are the 3 Stocks to Buy

According to a recent report published by Goldman Sachs, artificial intelligence (AI) hyperscalers are forecast to spend more than $500 billion on infrastructure this year. As capital expenditure

Should You Buy Alphabet Stock Now or Wait for a Dip?: https://g.foolcdn.com/editorial/images/852759/analyst-looking-at-charts.jpg
Should You Buy Alphabet Stock Now or Wait for a Dip?

The share price of Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) has been on fire over the past year, rising by 65%. The stock's valuation has climbed to $4.06 trillion as it has hit a new all-time high

2 Trillion-Dollar Artificial Intelligence (AI) Stocks To Double Up on Right Now: https://g.foolcdn.com/editorial/images/853011/gettyimages-1480633240-9.jpg
2 Trillion-Dollar Artificial Intelligence (AI) Stocks To Double Up on Right Now

According to FactSet Research, artificial intelligence (AI) developers are set to spend $500 billion on infrastructure this year. Hyperscalers like Microsoft, Alphabet, Amazon, Meta Platforms, and

Billionaire Paul Tudor Jones Recently Sold Shares of Apple and Alphabet and Piled Into a Gold ETF That's Already Up 17% in 2026: https://g.foolcdn.com/editorial/images/852947/a-stack-of-gold-bars-sitting-on-top-of-american-dollars.jpg
Billionaire Paul Tudor Jones Recently Sold Shares of Apple and Alphabet and Piled Into a Gold ETF That's Already Up 17% in 2026

Paul Tudor Jones is a Wall Street legend who has actively managed his hedge fund, Tudor Investment Corporation, for the last 46 years. His investment strategy is asset agnostic, and he's known for

1 Reason This $4 Trillion Tech Giant Is the Ultimate AI Stock to Buy With $1,000: https://g.foolcdn.com/editorial/images/852686/google-logo-on-smartphone-screen_getty.jpg
1 Reason This $4 Trillion Tech Giant Is the Ultimate AI Stock to Buy With $1,000

Artificial intelligence (AI) has been a focal point in the investing community, given the massive amount of capital being invested in this industry, coupled with its huge potential, . There are a

Best Stock to Buy Right Now: Amazon vs. Alphabet: https://g.foolcdn.com/editorial/images/852905/ai-robot-predicting-stock-performance_gettyimages-1150684716-1200x675-c2b5ff2.png
Best Stock to Buy Right Now: Amazon vs. Alphabet

Tech goliaths Amazon (NASDAQ: AMZN) and Alphabet (NASDAQ: GOOGL)(NASDAQ: GOOG) spent years developing artificial intelligence. But the arrival of OpenAI's ChatGPT in November 2022 was still a

Forget SoundHound AI: This "Magnificent Seven" Beast Is the Real Winner From Voice Commerce: https://g.foolcdn.com/editorial/images/852427/using-voice-functions-on-a-smartphone.jpg
Forget SoundHound AI: This "Magnificent Seven" Beast Is the Real Winner From Voice Commerce

In voice recognition for commerce applications, SoundHound AI (NASDAQ: SOUN) has attracted considerable interest from high-profile companies and investors alike. It has built on its following among

Prediction: These 2 AI Stocks Will Be the Biggest Winners From $1.4 Trillion Infrastructure Spending: https://g.foolcdn.com/editorial/images/852365/wide-shot-of-google-campus_alphabet_google.jpg
Prediction: These 2 AI Stocks Will Be the Biggest Winners From $1.4 Trillion Infrastructure Spending

Artificial intelligence (AI) infrastructure spending is on track to soar once again in 2026. Market research firm Gartner said it anticipates AI infrastructure spending will jump by nearly 42% this

The Artificial Intelligence (AI) Stock That's Quietly Building the Future of Cloud Computing: https://g.foolcdn.com/editorial/images/852223/artificial-intelligence-ai-on-cloud-circuit-board.jpg
The Artificial Intelligence (AI) Stock That's Quietly Building the Future of Cloud Computing

When it comes to cloud computing, Amazon was the pioneer, and it remains the leading company in the industry: Amazon Web Services still has a 29% market share. Over time, though, companies like

Only 2 "Magnificent Seven" Stocks Outperformed the S&P 500 in 2025. Are They Both Buys for 2026?: https://g.foolcdn.com/editorial/images/851888/data-processing-center-microchips.jpg
Only 2 "Magnificent Seven" Stocks Outperformed the S&P 500 in 2025. Are They Both Buys for 2026?

The "Magnificent Seven" stocks got their name by being seven of the best-performing and dominant tech companies in the world. Unfortunately, most of the companies had a less-than-magnificent 2025.

1 No-Brainer Artificial Intelligence (AI) ETF to Confidently Buy With $70 in 2026: https://g.foolcdn.com/editorial/images/852853/a-sculpture-of-a-golden-bull-standing-on-a-laptop-computer.jpg
1 No-Brainer Artificial Intelligence (AI) ETF to Confidently Buy With $70 in 2026

Investors who didn't own artificial intelligence (AI) stocks last year probably underperformed the broader market because they would have missed out on significant contributions from high-flying

This Artificial Intelligence Stock Is a Must-Own for 2026: https://g.foolcdn.com/editorial/images/852647/ai-processor-inside-a-computer-gettyimages-1582653488-1200x800-9b9f185.png
This Artificial Intelligence Stock Is a Must-Own for 2026

The arrival of OpenAI's ChatGPT in November 2022 flung open the floodgates to the current global fervor over artificial intelligence (AI). The new technology was so astounding that some predicted

The Best Artificial Intelligence (AI) Data Center Play You've Never Heard of for 2026: https://g.foolcdn.com/editorial/images/852227/21_06_28-a-child-playing-with-a-solar-panel-_gettyimages-1271668484.jpg
The Best Artificial Intelligence (AI) Data Center Play You've Never Heard of for 2026

You can't build a data center without ensuring it has reliable power. Without electricity, artificial intelligence simply doesn't work. That's why AI giants including Microsoft and Alphabet's Google

The Top 3 Artificial Intelligence (AI) Chip Stocks to Buy With $50,000 in 2026: https://g.foolcdn.com/editorial/images/852528/nvidia-headquarters-with-nvidia-sign-in-front-13.png
The Top 3 Artificial Intelligence (AI) Chip Stocks to Buy With $50,000 in 2026

Over the last few years, technology investors have witnessed unprecedented sums poured into artificial intelligence (AI) infrastructure. Hyperscalers such as Microsoft, Amazon, Alphabet, Meta

Forget AI Stocks: This Energy Infrastructure Stock Is the Smarter Bet: https://g.foolcdn.com/editorial/images/852309/the-atom.jpg
Forget AI Stocks: This Energy Infrastructure Stock Is the Smarter Bet

Image source: Getty Images

Artificial intelligence (AI) stocks, be they hardware companies like Nvidia or software companies like Alphabet, have delivered investors some solid returns in the past

Wall Street Thinks This AI Stock Is the Next Big Thing: https://g.foolcdn.com/editorial/images/852242/meta-3.jpg
Wall Street Thinks This AI Stock Is the Next Big Thing

Prior to the artificial intelligence (AI) revolution, the trillion-dollar club only had three members: Apple, Microsoft, and Alphabet. Since OpenAI released ChatGPT to the world and forever changed

The Best Stocks to Invest $2,000 Right Now: https://g.foolcdn.com/editorial/images/851138/microsoft.jpg
The Best Stocks to Invest $2,000 Right Now

Investors don't need to take chances with their savings to build wealth in the stock market. All you need to do is buy strong businesses, preferably those that lead their industry, and still offer

Why Billionaires Are Quietly Buying This AI Stock for 2026: https://g.foolcdn.com/editorial/images/852245/goog-17.jpg
Why Billionaires Are Quietly Buying This AI Stock for 2026

What do Stanley Druckenmiller, Israel Englander, Ken Griffin, Bill Ackman, and Philippe Laffont all have in common? If you guessed that they are all billionaire investors, you're halfway there.

Could BigBear.ai Stock Go to $0?: https://g.foolcdn.com/editorial/images/852414/gettyimages-2162363632-601x400-bf06395.jpg
Could BigBear.ai Stock Go to $0?

Some investors and tech industry analysts are worried about the possibility that the artificial intelligence (AI) industry is in a bubble. Major tech companies like Alphabet, Microsoft, and Meta

The 1 thing You Need to Watch in Amazon's Earnings: https://g.foolcdn.com/editorial/images/852862/amazon-electric-delivery-bike.png
The 1 thing You Need to Watch in Amazon's Earnings

Amazon (NASDAQ: AMZN) stock has barely moved over the past year, but come earnings time, and the stock might finally get the juice it needs to jump higher. There are many things the market is going

2 "Magnificent Seven" Stocks to Buy for 2026: https://g.foolcdn.com/editorial/images/852570/2026.jpg
2 "Magnificent Seven" Stocks to Buy for 2026

Artificial intelligence (AI) has driven strong returns for leading tech companies, including the "Magnificent Seven," but some of these leaders still offer solid growth prospects at reasonable