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How the COVID-19 Pandemic Is Impacting Cable Companies


The world looks very different now than it did just a few months ago. COVID-19 has spread across the globe, causing tragedy on a massive scale and triggering huge shifts in lifestyles and business practices. Much of the world's population now lives under stay-at-home and social isolation guidelines of varying degrees of severity and legal weight. Meanwhile, businesses are operating (if they can) in a world in which human contact and free movement are heavily restricted.

Though it is by no means the most important aspect of the crisis, the current conditions create unique challenges for legacy pay-TV companies like AT&T (NYSE: T), Comcast (NASDAQ: CMCSA), Cox Communications, Charter Communications (NASDAQ: CHTR), and Verizon (NYSE: VZ). A stay-at-home population means more TV viewing and more internet use (the latter is of concern to many legacy pay-TV companies as well, since many are also internet service providers (ISPs)). Cable (and satellite) are more popular than ever among those who were already paying customers, but new customers are hard to acquire when installation technicians can't visit people's homes. Here's how the COVID-19 crisis is impacting cable TV companies.

Image source: Getty Images.

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Source Fool.com

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