Demand for Digital Advertising Is Exploding
Snap (NYSE: SNAP) and Twitter (NYSE: TWTR) just reported blowout earnings, and it bodes well for other digital advertising businesses like Facebook (NASDAQ: FB) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL).
Both Snap and Twitter saw revenue skyrocket, but the numbers that truly stood out were the increases in ad pricing on their respective platforms. While the second quarter of 2020 was an anomaly negatively impacting advertising demand, the recent results indicate advertisers' greater willingness to spend more on digital advertisements.
Digital advertisements are important to small businesses. Image source: Getty Images.
Source Fool.com
