Einzelwerte im It´s the brand stupid!
It´s the brand stupid!
Dieses Wikifolio möchte dem Credo von Warren Buffet folgen und starke Marken zu guten Preisen kaufen, denn die Marke ist meiner Erfahrung nach oft einer der Hauptgründe, dass eine Überrendite erwirtschaftet werden kann.
Das Wikifolio soll also sehr diversifiziert in Firmen und ETF´s mit hohem Markenwert investieren. Dabei soll auch die Entwicklung von Markenindexen und das Suchvolumen der Marke berücksichtigt werden. Firmen mit Marken, die stark an Popularität zulegen, sollen dabei übergewichtet werden, während bekannte Marken, die aber an Markenkraft abnehmen, untergewichtet werden sollen.
Durch die gewünschte Übergewichtung von stark wachsenden Marken, soll das Wikifolio "It´s the brand stupid" auch in kleinere Firmen investieren.
EUR148,153
Assets under Management
| Security | Anteil ▲ | Vortag | YTD | 3y |
|---|---|---|---|---|
| Robinhood Markets Inc. | 0.100% | -2.300% | 180.883% | 1097.882% |
| Sofi Technologies Inc. | 0.100% | -3.380% | - | - |
| Hims & Hers Health Inc. | 0.100% | -2.400% | 26.496% | 370.326% |
| Tesla Inc | 0.200% | 3.620% | -3.491% | 166.306% |
| Netflix Inc. | 0.200% | -1.640% | -5.665% | 172.434% |
| Spotify Technology SA | 0.200% | -3.390% | 17.775% | 585.976% |
| Liquidity Services | 0.200% | 0.760% | -13.725% | 114.634% |
| Apple Inc. | 0.300% | -1.600% | -2.024% | 76.661% |
| Interactive Brokers Group Inc. | 0.400% | -1.430% | -67.885% | -18.100% |
| Mercadolibre Inc | 0.400% | -2.020% | 4.542% | 111.427% |
| Microsoft Corp. | 0.500% | -1.070% | -0.294% | 69.199% |
| Groupon Inc. | 0.900% | -0.800% | - | - |
| Booking Holdings Inc. | 1.000% | 2.920% | -5.403% | 140.317% |
| Gruppo Mutuionline S.p.A. | 1.300% | -0.710% | -0.283% | 43.995% |
| Opera Ltd. | 1.600% | -2.960% | -32.333% | 117.500% |
| Crocs Inc. | 1.600% | 0.570% | -27.136% | -15.503% |
| Rakuten Inc. | 1.700% | 3.850% | -2.968% | 14.122% |
| Unilever Plc | 1.700% | 0.420% | - | - |
| HelloFresh SE | 1.800% | 0.820% | -51.664% | -75.612% |
| Dropbox Inc | 1.800% | -0.830% | -16.534% | 8.645% |
| Sixt SE VZO | 1.900% | -0.390% | -10.140% | -7.885% |
| Cargurus Inc. | 1.900% | 2.520% | -9.659% | 140.763% |
| Nestlé S.A.. | 1.900% | 1.030% | - | - |
| Novo-nordisk As | 1.900% | 0.290% | -48.804% | - |
| Auto Trader Group plc | 1.900% | 0.000% | -30.481% | 0.775% |
| ANGI INC. O.N. | 2.000% | - | - | - |
| LVMH Moët Hennessy Louis Vuitton S.A. | 2.000% | 0.620% | -1.327% | -13.536% |
| Rightmove plc | 2.000% | -0.810% | -21.656% | -4.651% |
| BYD Co. Ltd | 2.000% | -1.550% | -3.746% | 28.467% |
| ALLEGRO.EU ZY -,01 | 2.000% | - | - | - |
| Westwing Group AG | 2.000% | 2.160% | 57.609% | 24.731% |
| Greggs plc | 2.000% | -0.530% | - | - |
| Paypal Holdings Inc | 2.000% | -1.200% | -36.235% | -22.773% |
| Kaspi.kz Jsc | 2.100% | -0.310% | - | - |
| Atlassian Corp. | 2.100% | -1.800% | -41.122% | -35.795% |
| TeamViewer AG | 2.100% | 0.260% | -40.061% | -55.262% |
| Wise Plc | 2.100% | 1.790% | -20.850% | 33.705% |
| Amazon.com Inc. | 2.200% | -1.720% | -9.092% | 124.281% |
| Pinduoduo Inc. | 2.200% | -0.630% | 2.802% | 13.167% |
| Prada SpA | 2.300% | 2.300% | -36.552% | -8.766% |
Performance of It´s the brand stupid! (WF) vs. its peers
| Security | Change(%) | 1w | 1m | 1y | YTD | 3y | 5y |
|---|---|---|---|---|---|---|---|
| It´s the brand stupid! (WF) | -0.003% | -1.004% | -1.515% | 4.415% | 6.589% | 65.101% | 34.386% |
| iShares Nasdaq 100 | -0.490% | -2.686% | -0.146% | 3.810% | 5.826% | 97.467% | 113.116% |
| iShares Core DAX® | -0.320% | 0.734% | 1.458% | 17.980% | 21.029% | 65.292% | 78.197% |
| iShares S&P 500 | -0.350% | -1.346% | 0.467% | 1.970% | 3.704% | 61.093% | 105.680% |
| iShares Nikkei 225® | 0.200% | -2.261% | -2.729% | 11.679% | 12.919% | 39.755% | 29.610% |