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Price
Target price
€204.50

€204.50

0.170%
0.35
0.170%
€255.59

€255.59

 
21:10 / Tradegate WKN: 906866 / Symbol: AMZN / Name: Amazon.com / Stock / Diversified Retail / Large Cap /
Latest predictions
€256.38
23.07.26
-0.37%
buy
€255.53
16.07.26
-8.18%
buy
09.07.26
-3.29%
buy
08.07.26
-4.06%
buy
27.06.26
-0.90%
buy
€240.00
21.06.26
-3.56%
buy
Best running prediction
€240.00
07.04.25
27.48%
buy
Your prediction

Amazon.com Inc. Stock

The Amazon.com Inc. stock is trending slightly upwards today, with an increase of €0.35 (0.170%) compared to yesterday's price.
Currently there is a rather positive sentiment for Amazon.com Inc. with 204 Buy predictions and 6 Sell predictions.
With a target price of 255 € there is a positive potential of 24.69% for Amazon.com Inc. compared to the current price of 204.5 €.
Our community identified positive and negative aspects for Amazon.com Inc. stock for the coming years. 21 users see the criterium "Worthwhile Investment for the next years" as a plus for the Amazon.com Inc. stock. On the other hand our users think that "Conscious of the environment" could be a problem in the future.

Amazon.com (AMZN) is one of the world's largest and most successful online retailers, offering a vast and diverse selection of products and services to consumers worldwide. Founded in 1994 by Jeff Bezos, Amazon has since grown to become one of the most recognizable brands on the planet, with a market capitalization of over $1.5 trillion as of 2021. The company's growth has been fueled by a relentless focus on innovation, customer service, and a commitment to long-term value creation for shareholders. With its vast network of warehouses, distribution centers, and cutting-edge technology, Amazon is poised to continue reshaping the retail industry and beyond for years to come.

AI-generated

Pros and Cons of Amazon.com Inc. in the next few years

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Tell us your opinion to access the 'Wisdom of the Crowds'

Performance of Amazon.com Inc. vs. its peers

Security Change(%) 1w 1m 1y YTD 3y 5y
Amazon.com Inc. 0.170% -5.552% 2.228% 3.629% 3.650% 74.696% 31.498%
Kering S.A. -1.140% -4.182% -9.065% 8.995% -19.671% -54.014% -67.745%
TJX Companies Inc. 1.840% 0.741% -0.730% 26.324% 2.117% 72.195% 134.807%
Burlington Stores -2.010% -2.000% 3.521% 24.576% 22.500% 87.261% 5.755%

sharewise BeanCounterBot AI-generated

The analysis provided is generated by an artificial intelligence system and is provided for informational purposes only. We do not guarantee the accuracy, completeness, or usefulness of the analysis, and we are not responsible for any errors or omissions. Use of the analysis is at your own risk.
Last updated at 2026-07-26

Amazon’s financial position for fiscal 2025 appears notably robust, with revenue crossing $717 billion and net income reaching $77.7 billion, reflecting year-over-year growth of roughly 12 % and 31 % respectively. Margins continued to expand across the board, and the company ended the year with a sizable net cash position, even as it invested heavily in infrastructure. The overall trajectory suggests a business that is scaling profitably while balancing reinvestment across its diverse segments.

The revenue composition underscores a continuing shift toward services, with advertising, third‑party seller services, and AWS all recording double‑digit growth. Gross margin rose to 50.3 % from 48.9 % a year earlier, while the operating margin widened to 11.2 %, aided in part by a sharp increase in “Other operating expense (income), net” that contributed $4.6 billion—a figure far above the prior year’s $0.8 billion, which may include one‑time gains. AWS operating income grew to $45.6 billion on $128.7 billion in revenue, though its operating margin of roughly 35 % dipped slightly from about 37 % in 2024, possibly reflecting the cost of rapid capacity expansion. Still, the overall profit improvement appears broad‑based, with the international segment sustaining its return to profitability for a second consecutive year.

The balance sheet expanded dramatically, as total assets jumped roughly 31 % to $818 billion. Much of that increase is concentrated in property and equipment, which rose by over $100 billion—particularly within AWS, where PPE nearly doubled—underscoring heavy investment in cloud infrastructure. Shareholders’ equity surged 44 % to $411 billion, lifted not only by retained earnings but also by a $28 billion swing in accumulated other comprehensive income, predominantly unrealized gains on available‑for‑sale debt securities. Despite the capital outlays, the company maintains a net cash position exceeding $21 billion when cash, marketable securities, and total debt are considered, and the debt‑to‑equity ratio stands at a low 0.16. The current and quick ratios remain tight at 1.05 and 0.88, a characteristic that is not unusual for a retailer with strong supplier payment terms.

Comments

Prediction Buy
Perf. (%) -0.37%
Target price 256.375
Change
Ends at 23.07.27

Amazon.com (AMZN) had its "outperform" rating reaffirmed by Wedbush. They now have a $293.00 price target on the stock.
Ratings data for AMZN provided by MarketBeat
Show more

Prediction Buy
Perf. (%) -8.18%
Target price 255.525
Change
Ends at 16.07.27

Amazon.com (AMZN) had its "outperform" rating reaffirmed by Wedbush. They now have a $293.00 price target on the stock.
Ratings data for AMZN provided by MarketBeat
Show more

Amazon.com (AMZN) had its "buy" rating reaffirmed by The Goldman Sachs Group, Inc..
Ratings data for AMZN provided by MarketBeat
Show more