Why Investors Should Care About Apple's War Against "Fortnite"
In mid-August, Epic Games rolled out direct payments in the iOS and Android versions of its hit game Fortnite. The feature allowed gamers to buy in-game currency and products directly from Epic instead of going through Apple's (NASDAQ: AAPL) App Store and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Play Store.
Epic then offered 20% discounts on those direct purchases. Since Apple and Google both retain a 30% cut of all in-app payments, Epic actually generated more revenue from each discounted direct sale.
However, Epic's move blatantly violated Apple and Google's policies, which prohibit companies from offering direct in-app payments. In response, Apple and Google both booted Fortnite from their app stores.
Source Fool.com
