Why Box Office Results Don't Really Explain How Movies Make Money
When you try and find out how much money a movie like Solo: A Star Wars Story made, the figure you'll almost always come across first is the film's box office haul.
The weekly box office figures are widely reported on, and they are one of the only measures we have for how commercially successful a movie is. Unfortunately, those gross numbers don't provide any insight into whether a movie actually makes money.
In this video from our YouTube channel, we break down all the costs that go into making a movie, and why you shouldn't anchor to a big box office number.
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