How Well Will Peloton's IPO Do?
Peloton has built a niche audience, and that's very impressive. Now, as the company heads toward an initial public offering (IPO), it has attracted a lot of competition. Some comes from internet-based competitors with limited name recognition. The name-brand fitness companies, however, may represent the biggest threat to the company because they already have an audience. That puts Peloton in an interesting position as it goes public in an attempt to become a much larger brand, which may require moving into gyms, hotels, and other locations outside the home.
To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. A full transcript follows the video.
Quelle Fool.com
