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The Big Change iRobot Needs to Make to Its Business Model


Shares of iRobot (NASDAQ: IRBT) are up by more than 40% in 2020. However, it's only reaching heights it originally attained in the first half of 2017 and more than 40% below its peak of April 2019, so while it's a recent overachiever, it has been a longer-term underperformer.

iRobot is very good at what it does. However, I believe there's one big change this company must make to ensure market-beating returns over the next decade: It must invest in recurring revenue streams. Fortunately, it's management already agrees with that assessment.

Here's why iRobot's recurring revenue may make all the difference in how this investment performs from here.

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Source Fool.com

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