Microsoft Is Taking a Different Approach to News Than Apple
Microsoft (NASDAQ: MSFT) has been involved in the news in some form or fashion for far longer than its longtime rival Apple (NASDAQ: AAPL), most prominently with its partnership with NBC for MSNBC that dates back to the mid-'90s; Microsoft exited that pact in 2012. More recently, the software giant revamped its mobile news offerings a couple years ago, including its Microsoft News platform, while still maintaining the MSN network.
Meanwhile, Apple has continued to expand its Apple News platform, which now reaches 125 million people every month. Apple is betting big on human editors to curate the platform. Microsoft is now going the other way.
MSN is powered by Microsoft News. Image source: Microsoft.
Source Fool.com
