Sears' Deal With Amazon.com Isn't Going to Save the Company
Sears Holdings Corporation's (NASDAQ: SHLD) deal to sell its Kenmore appliances on Amazon.com (NASDAQ: AMZN) gives it a huge new distribution partner. The company noted the significance of the agreement in a press release by saying that it was the broadest distribution of Kenmore products, outside of its Sears branded stores and related online platforms.
The struggling retailer has also decided to integrate Amazon's Alexa voice assistant across all of its new Kenmore smart appliances. The company said this means users can now give Alexa voice commands, for instance, they could ask Alexa to change the temperature on their Kenmore smart air conditioner.
"The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.," Sears Chairman and CEO Eddie Lampert said in a company press release.
Source: Fool.com
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