Has Ford Stopped Its China Sales Slide?
Ford Motor Company (NYSE: F) said its sales in China were roughly flat in September from a year ago, as good results for some of its larger and more expensive products helped to offset ongoing declines in sales of its lower-priced vehicles.
But again, Ford's result lagged that of its larger rivals, Volkswagen (NASDAQOTH: VLKAY) and General Motors (NYSE: GM). The mass-market VW brand posted a 7.5% sales gain in China in September, while GM's China sales rose 6.6%, as both made hay with what has traditionally been a Ford mainstay: crossover SUVs.
The market for premium crossover SUVs has been white-hot in China, but Ford's well-regarded Edge hasn't been able to capture much of it. Edge sales were down 20% to 8,506 in September. Image source: Ford Motor Company.
Source: Fool.com
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