Don't Try to Catch a Falling Apron
Less than three weeks after Blue Apron Holdings Inc. (NYSE: APRN) debuted on the public markets on June 29, Amazon.com (NASDAQ: AMZN) stunned the meal-kit company's new investors by filing a patent for its own meal-kit business. This week, multiple news outlets reported that the online juggernaut has already started selling its meal kits in the U.S.
Dread of Amazon had already sliced Blue Apron's pricing in half during the run-up to its initial public offering, which coincided with Amazon's announcement of its pending acquisition of Whole Foods Market (NASDAQ: WFM).
Image source: Blue Apron Holdings.
Source: Fool.com
Amazon.com Inc. Stock
Currently there is a rather positive sentiment for Amazon.com Inc. with 208 Buy predictions and 7 Sell predictions.
With a target price of 258 € there is a slightly positive potential of 7.12% for Amazon.com Inc. compared to the current price of 240.85 €.


