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Price
Target price
€231.20

€231.20

-1.200%
-2.8
-1.200%
€237.40
 
24.04.26 / Tradegate WKN: 865985 / Symbol: AAPL / Name: Apple / Stock / Computers, Phones & Household Electronics / Large Cap /
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Description Apple

Apple Inc. is an American multinational technology company. It designs, develops, and sells consumer electronics, computer software, and online services. Its most popular products include the iPhone, iPad, MacBook, Apple Watch, and Apple TV.

Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It went public in 1980 and is now one of the world's most valuable companies, with a market capitalization of over $2 trillion.

Apple is known for its innovative products, sleek designs, and strong brand loyalty. It has a large and dedicated user base, as well as a vast ecosystem of third-party developers who create apps and accessories for its products.

In terms of financial performance, Apple has consistently delivered strong results. In fiscal year 2020, it generated $274.5 billion in revenue and $57.4 billion in net income. Its stock price has also performed well over the years, with significant growth in value. The company is listed on the NASDAQ exchange under the ticker symbol AAPL.

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Competitors of Apple

The most important competitors of Apple in the technology industry are:

1. Samsung – A South Korean company that produces smartphones, tablets, and other electronic devices. Samsung is a major competitor of Apple in the smartphone market.

2. Microsoft – A game leader in the software industry, Microsoft also produces its own line of hardware including the Surface devices. Microsoft competes with Apple in the personal computer and tablet markets.

3. Google - The owner of the Android operating system, Google produces Nexus phones, Google Home smart speaker, and other hardware devices. Google also competes with Apple in the mobile device market.

4. Amazon – As the leading e-commerce company in the world, Amazon is making waves in the smart home industry through its Alexa voice assistant service and accompanying hardware devices. Amazon also competes with Apple in the smart speaker market.

5. Huawei – A Chinese technology company that produces smartphones and telecommunications equipment. Huawei is a growing competitor of Apple in the smartphone market.

These companies all represent a significant threat to Apple in various segments of the technology industry.

Financial data and news for Apple

sharewise wants to provide you with the best news and tools for Apple, so we directly link to the best financial data sources.

News

Ternus the Page: Apple's Engineering Prodigy Takes the Reins
Ternus the Page: Apple's Engineering Prodigy Takes the Reins

Tim Cook is stepping down as chief executive officer of Apple Inc. (NASDAQ: AAPL). The news broke after the market closed on April 20 and included the announcement that John Ternus, the company’s

Apple Sends an SOS, Creating a New Orbital Opportunity
Apple Sends an SOS, Creating a New Orbital Opportunity

A single, massive deal redrew the landscape for satellite communications: Amazon’s $11.6 billion acquisition of Globalstar. This move did more than consolidate the market; it sent a shockwave

Apple's Foldable iPhone Foray: A Real Needle Mover or Hype Train?
Apple's Foldable iPhone Foray: A Real Needle Mover or Hype Train?

Apple (NASDAQ: AAPL) hit it out of the park with its iPhone 17 lineup. The new family of its flagship devices led the firm not only to post its highest iPhone sales ever in Q4 2025, but also to

Apple’s Hinge Cringe: Foldable Flop or Strategic Stop?
Apple’s Hinge Cringe: Foldable Flop or Strategic Stop?

Wall Street is keeping a close eye on Apple (NASDAQ: AAPL) as the tech giant faces a wave of mixed signals. On April 7, 2026, Apple's share price dropped by as much as 5% intraday, bringing the

Apple’s Silent Partner Just Validated the Hardware Boom
Apple’s Silent Partner Just Validated the Hardware Boom

With the market swirling with speculation about the future of artificial intelligence (AI), it can be difficult to separate hype from reality.

While many investors focus on the lofty promises of

Apple Launches a Price War Its Rivals Can’t Afford to Fight
Apple Launches a Price War Its Rivals Can’t Afford to Fight

Apple Inc. (NASDAQ: AAPL) isn’t a brand you associate with half-price sales or the clearance rack. But the company has taken a non-traditional step in non-traditional times by launching its

Apple Posts Record Quarter, But AI Details Remain Unclear: https://www.marketbeat.com/logos/articles/med_20260130084554_apples-posts-record-quarter-but-ai-details-remain.png
Apple Posts Record Quarter, But AI Details Remain Unclear

Magnificent Seven giant Apple (NASDAQ: AAPL) just released its much-anticipated Jan. 29 earnings report. For the iPhone maker, 2025 was a tale of two halves. Through the first six months of the

Why Apple’s Sell-Off May Be Overdone Right Before Earnings
Why Apple’s Sell-Off May Be Overdone Right Before Earnings

Shares of tech giant Apple Inc. (NASDAQ: AAPL) have been under pressure, as investors continue to sell off the stock. With shares currently trading around $245, they are down close to 15% from

MarketBeat Week in Review – 01/12 - 01/16
MarketBeat Week in Review – 01/12 - 01/16

Data-driven investors have a right to feel bullish. The latest labor numbers stayed firm; the inflation rate came in at a manageable level, and the 30-year mortgage rate ticked lower. The data may

Goldman Sachs Soars on Q4 Post, Strong Investment Banking Outlook
Goldman Sachs Soars on Q4 Post, Strong Investment Banking Outlook

When it comes to long-time behemoths in the financial sector, The Goldman Sachs Group (NYSE: GS) put up a standout performance in 2025. Overall, the stock’s total return was nearly 57%. Among more

Why Apple Chose Google to Power the Future of AI
Why Apple Chose Google to Power the Future of AI

In the middle of January 2026, the two largest forces in mobile computing effectively called a truce in the war for artificial intelligence (AI) dominance. After months of speculation and market

Apple Stock Could Surge on Record iPhone Sales and Bold AI Strategy
Apple Stock Could Surge on Record iPhone Sales and Bold AI Strategy

Like many stocks in 2025, Magnificent Seven constituent Apple (NASDAQ: AAPL) has experienced a volatile year. Shares were down as much as 31% in April, driven by Liberation Day tariff fears

Why Apple's Next Quarter Could Be a "Prove It" iPhone 17 Moment
Why Apple's Next Quarter Could Be a "Prove It" iPhone 17 Moment

Over recent years, tech giant Apple (NASDAQ: AAPL) has lost its distinction as the most-watched stock in the market. The company’s sluggish product sales growth has led to it becoming a less

Amazon vs. Apple: Which Mag 7 Is the Better Buy?
Amazon vs. Apple: Which Mag 7 Is the Better Buy?

It’s been a lackluster year for Amazon (NASDAQ: AMZN) and Apple (NASDAQ: AAPL). While both outperformed the S&P 500 over the past 12 months, their returns fell short of investor expectations in a

Top 3 Stocks Powering Through Trump’s Tariff Policies
Top 3 Stocks Powering Through Trump’s Tariff Policies

Since President Trump entered office, tariffs have become among the most discussed topics in financial markets. April 2, which became known as “Liberation Day." President Trump unveiled massive

2 Reasons Investors Should Be Excited for the New Apple CEO: https://g.foolcdn.com/editorial/images/866696/apple-logo.png
2 Reasons Investors Should Be Excited for the New Apple CEO

Since Tim Cook took over as Apple's (NASDAQ: AAPL) CEO in 2011, the company has grown into a $4 trillion behemoth. Where the technology company was focused on innovation under Steve Jobs, Cook

Forget Innovation! Tim Cook's Greatest Contribution to Apple Is This $841 Billion Acquisition.: https://g.foolcdn.com/editorial/images/866694/president-donald-trump-aapl-ceo-tim-cook-wh-photo-daniel-torok.jpg
Forget Innovation! Tim Cook's Greatest Contribution to Apple Is This $841 Billion Acquisition.

Less than four months ago, on Dec. 31, Berkshire Hathaway's longtime boss, Warren Buffett, hung up his work coat for the final time as CEO and retired. Now, Wall Street is preparing to lose another

Prediction: Apple Stock Will Flourish Under New CEO: https://g.foolcdn.com/editorial/images/866669/appl.png
Prediction: Apple Stock Will Flourish Under New CEO

For the first time in 15 years, Apple (NASDAQ: AAPL) is set to get a new voice at the top, with Tim Cook stepping down as CEO in September 2026 and transitioning to executive chairman. While the

Why Apple Stock Could Soar With John Ternus at the Helm: https://g.foolcdn.com/editorial/images/866629/apple-john-ternus-tim-cook.jpg
Why Apple Stock Could Soar With John Ternus at the Helm

The recently announced changing of the guard at Apple (NASDAQ: AAPL) could be a pivotal moment for investors. With Tim Cook preparing to transition to the executive chairman role this September

Meet the New CEO of Apple Who Will Try to Fill the Big Void Left by Tim Cook: https://g.foolcdn.com/editorial/images/866607/aapl-getty.png
Meet the New CEO of Apple Who Will Try to Fill the Big Void Left by Tim Cook

The Tim Cook era at Apple (NASDAQ: AAPL) will soon come to an end.

The consumer tech giant announced yesterday that Cook will continue as CEO through the summer before officially stepping down. Cook

Should You Buy or Sell Apple Stock After Legendary CEO Tim Cook Steps Down?: https://g.foolcdn.com/editorial/images/866516/apple.png
Should You Buy or Sell Apple Stock After Legendary CEO Tim Cook Steps Down?

Apple (NASDAQ: AAPL) had some big news to announce on April 20: CEO Tim Cook is stepping down. This is a big deal because Cook took over the CEO role in 2011, and Apple's performance during his

2 Stocks That Could Be Worth More Than Apple by 2028: https://g.foolcdn.com/editorial/images/864780/bull-market.jpg
2 Stocks That Could Be Worth More Than Apple by 2028

Apple has a market capitalization of about $4 trillion at the time of writing. But artificial intelligence (AI) is shifting more of the value creation toward the companies that supply the chips

There Is Incredible News for Apple Investors. Will It Be Enough to Send the Stock Higher?: https://g.foolcdn.com/editorial/images/865815/aapl_tmf.png
There Is Incredible News for Apple Investors. Will It Be Enough to Send the Stock Higher?

Apple's (NASDAQ: AAPL) share price has been somewhat volatile but essentially flat (down 0.6%) so far in 2026. The tech giant's tepid returns can be attributed to the broader negativity about tech

Apple's Smart Glasses Could Launch in 2027. Here's Why Apple Could Succeed Where Others Have Failed.: https://g.foolcdn.com/editorial/images/865728/apple-ginza-japan-media-preview-storefront.jpg
Apple's Smart Glasses Could Launch in 2027. Here's Why Apple Could Succeed Where Others Have Failed.

Recent reporting from Bloomberg says that Apple (NASDAQ: AAPL) is working on a smart glasses device that could debut as soon as later this year and go on sale as soon as 2027.

These aren't the

Apple Continues to Gain Market Share in China. Here's What It Means for Investors.: https://g.foolcdn.com/editorial/images/866284/the-apple-logo-superimposed-over-an-image-of-a-hand-holding-an-iphone.png
Apple Continues to Gain Market Share in China. Here's What It Means for Investors.

The past few years have been rife with uncertainty for Apple (NASDAQ: AAPL). The impact of inflation on consumer demand, tariffs, rising input costs, and smartphone saturation are just a few of the