Will Nike Raise Its Outlook Again?
Investors have been happy with Nike's (NYSE: NKE) business performance so far this year. The footwear and sports apparel giant has overcome rising costs and new competition in both the online and offline sales channels to post market-thumping sales and profit growth.
Yet a consumer-facing business needs to constantly work to resonate with shoppers and stand out from the competition -- and that's especially true during the holiday selling season that just started. The good news is that Nike will soon reveal a treasure trove of data describing its sales and competitive position both at home and in key international markets like China. Below, we'll look at a few of the key metrics investors will be watching when the retailer announces fiscal first-quarter results on Thursday, Dec. 19.
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Source Fool.com
