Will Netflix's Next Move Be a Price Cut?
Netflix (NASDAQ: NFLX) has pushed through a lot of price hikes in recent years. The cost of its most popular streaming plan has gone through four increases over the past five years, with the largest of the moves being a $2-a-month bump earlier this year. The platform's monthly rate has gone from $7.99 to $12.99 since early 2014, a 63% surge in the process.
This year's springtime hike was likely ill-advised. Apple (NASDAQ: AAPL) and Disney (NYSE: DIS) would go on to unveil new premium services priced at roughly half of Netflix's monthly ransom. Outside of HBO Max -- slated to launch at $14.99 a month in May -- Netflix now finds itself at the high end of the pricing range for stand-alone streaming platforms. It's a tricky place to be for a longtime market darling that is now surprisingly vulnerable after falling short of its subscriber guidance in back-to-back quarters.
Image source: Netflix.
Source Fool.com
