Will Netflix's Low-Priced Plan in India Work?
Netflix (NASDAQ: NFLX) is really going after the mass market in India. The video streaming giant has launched a budget plan to woo the country's growing population of smartphone users and take advantage of the surging demand for video-on-demand services.
Netflix's mobile-only monthly plan for 199 Indian rupee (INR) (roughly $2.88 per month given the exchange rate at the time of writing) is quite affordable.
Netflix used to cost anywhere from $7.20 to $11.50 every month, but that meant that the platform was able to attract only niche customers in India, as Amazon Prime and Disney's Hotstar had much more affordable plans.
Source Fool.com
