Will Disney's Biggest Gamble Pay Off This Week?
You may not have Thursday marked on your calendar, but there's a fair chance that executives at Walt Disney (NYSE: DIS) have blisters on their fingers from circling Dec. 8 in recent weeks. Big changes are coming to two of the media mogul's fastest-growing businesses -- Disney+ and Disney World -- this week.
The House of Mouse is rolling out a new advertising-backed tier for Disney+. The move also coincides with a 38% increase in pricing for its original ad-free streaming service. A day at Disney World will also likely be more expensive come Thursday. The leading theme park operator is raising single-day tickets by as much as 19%.
There's obviously a lot riding on how well these increases are received by Disney's audience. Let's take a closer look.
Source Fool.com
