Why the Streaming Leaders Are Staying on Top
After 2020 led to more streaming service signups than ever before, many competitors in the streaming wars are focused just as much on subscriber retention as they are on gaining new subscribers. Indeed, subscriber churn can make or break quarterly net subscriber addition numbers for an established service like Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) Prime, Walt Disney's (NYSE: DIS) Disney+ and Hulu, or AT&T's (NYSE: T) HBO Max.
In June, I wrote that the current streaming leaders hold an advantage when it comes to keeping subscriber churn low. New numbers from Leichtman Research Group confirm the big three streaming services -- Netflix, Prime, and Hulu -- have considerably lower churn rates than the competition.
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Source Fool.com
