Why This 1 Move by Netflix Could Backfire
Following its rough first-quarter earnings report earlier this year, Netflix (NASDAQ: NFLX) announced a handful of strategies to tackle its declining subscriber numbers. Among those plans was a move to clamp down on account sharing, something that has long been in violation of Netflix's terms of service, but rarely enforced.
The company said it would begin trying out ways to dissuade users from handing out their log-in details to family and friends, or at the very least, to encourage such users to pay for the privilege.
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Source Fool.com
