Why The Trade Desk Shares Are Soaring Today
Shares of The Trade Desk (NASDAQ: TTD) were soaring 10.9% higher as of 3:31 p.m. EST on Monday. The buy-side programmatic advertising platform didn't announce any news today but reported better-than-expected third-quarter results late last week. Perhaps the biggest factor behind The Trade Desk's nice jump today, though, is investors' anticipation of the positive impact that the launch of Walt Disney's (NYSE: DIS) new Disney+ streaming service on Tuesday could have on The Trade Desk's growth prospects.
Disney is offering a bundled package that includes Disney+, ESPN+, and the ad-supported version of Hulu. With an attractive price for the bundle of $12.99 per month, it seems likely that the option will be very popular.
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Source Fool.com
