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Why Stitch Fix Stock Is Up Big Today

TheMotleyFool

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It's too soon for the new management at Stitch Fix (NASDAQ: SFIX) to say "mission accomplished," but the latest quarterly results certainly suggest things are moving in the right direction.

Shares of Stitch Fix soared as much as 44.9% at the open Wednesday and remained up 24% as of 1:30 p.m. ET after the apparel company reported better-than-expected quarterly results.

Stitch Fix is an originator of the "wardrobe in a box" concept, sending subscribers a collection of apparel customized for their tastes. Customers pay for only the clothing they keep, and the rest is shipped back for free.

Source Fool.com

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