Why Southwest Airlines Stock Is Taking Off Today
Southwest Airlines (NYSE: LUV) raised its third-quarter forecast today and announced a series of steps designed to revitalize its business model. Investors are climbing on board, sending Southwest shares up as much as 11.4% on the day, and up 7.6% as of 1 p.m. ET.
Southwest is an airline pioneer, but the company has been flying through turbulence in recent years. The shares have lost more than 40% of their value over the past five years, and earlier this year activist Elliott Management called for a shakeup at the company.
On Thursday, Southwest unveiled its plan to course-correct on its own. The company, as expected, said it will begin selling assigned seating in the second half of 2025, including add-ons such as premium seating and boarding upgrades.
Source Fool.com
Southwest Airlines Co. Aktie
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