Why Roku Shares Jumped Today
Shares of Roku (NASDAQ: ROKU) have jumped today, up by 7% as of 12:20 p.m. EDT, after the company introduced a Peloton (NASDAQ: PTON) app on its streaming platform. Users can stream workouts even without owning a Peloton Bike or Tread.
Peloton will leverage Roku's integrated payment system to sign up new users within the app, while existing Peloton members can use their current login credentials. Roku notes that the COVID-19 pandemic caused a 130% surge in engagement in the health and fitness category during the month of May as people exercised from home. A 30-day free trial is available to new users at launch.
image source: Roku.
Source Fool.com
