Why Is Everyone Talking About Sundial Growers' Stock?

If I told you that the internet is abuzz about an unprofitable marijuana company with sharply shrinking revenue and a stock price of around $1, you'd probably assume that the chatter was about an impending bankruptcy. Nine times out of 10, you'd be right. But not this time.

Until recently, Sundial Growers (NASDAQ: SNDL) was one of the lesser-known publicly traded cannabis cultivators. Now, after attracting the attention of a swarm of Reddit and Robinhood traders, the company's stock is growing explosively. In fact, its growth was so extreme that Robinhood limited purchases of the stock on January 28 for several days, though the restrictions have since been lifted. In my view, Reddit's fondness for Sundial is a bit overblown. Nonetheless, the company is in a much better position today than it was in the past.