Why Helbiz Jumped Today
Shares of Helbiz (NASDAQ: HLBZ) soared by as much as 22.5% on Thursday after the maker of electric scooters, bicycles, and mopeds announced it had signed a deal with the National Football League to stream the league's content on its Helbiz Live platform in Italy. At the close of trading, shares were still up by 8.6%.
Among the content Helbiz says it will broadcast are 30-minute weekly highlights shows, football-themed stories hosted by former Colts and Bronco's quarterback Peyton Manning, and documentaries. The shows will be included in its regular programming at no additional cost to subscribers.
Helbiz Live is an Italian streaming service that broadcasts the country's Serie B soccer league. Serie B is the second-highest division in the Italian soccer league behind Serie A, and has been operating for over 90 years.
Source Fool.com
