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Why Harley-Davidson's Stock Is Rising Again Today


Harley-Davidson (NYSE: HOG) continues to benefit from the goodwill surrounding the permanent appointment of Jochen Zeitz as president and CEO. The motorcycle maker's stock had been up as much as 5% at midday Friday.

Because Zeitz is seen as a turnaround specialist, investors may be seeing Harley-Davidson as more likely now to reverse its secular decline. Zeitz was reportedly a driving force behind the bike maker's LiveWire electric motorcycle.

Image source: Harley-Davidson.

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Source Fool.com

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