Why GoPro Stock Skyrocketed This Week

Shares of GoPro (NASDAQ: GPRO) soared this week, up 28.1% as of 2:15 p.m. ET on Friday. The spike came as the S 500 and Nasdaq-100 indexes lost 0.1% and 0.4%, respectively.

GoPro, best known for its compact action cameras, reported strong results from its new artificial intelligence (AI). In just two weeks, subscribers uploaded more than 125,000 hours of footage.

GoPro recently launched a new pilot program that allows members to opt in to sell their video footage to third parties that use it to train AI models. GoPro then gives each user half the revenue it generates from their footage.

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Source Fool.com