Why Do Baby Boomers Hate Lemonade Stock?
One of this month's hottest IPOs is Lemonade (NYSE: LMND). The new offering's name may strike nostalgic notes of a timeless old-fashioned beverage, but it's actually a high-tech platform that's disrupting the insurance industry. Lemonade's customers are young, and the same is likely true when it comes to its investors.
Baby boomers aren't technophobes, and they probably grasp the concept of insurance better than younger generations. However, Lemonade's disruptive approach to the industry, peculiar business model, and ultimately its rich valuation is going to scare a lot of -- but obviously not all -- older investors away. Let's take a look at the reasons why baby boomers aren't connecting with Lemonade as a product or an investment.
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Source Fool.com
