Why Alphabet Is a Better Buy Than Facebook
Facebook (NASDAQ: FB) and Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) subsidiary Google are the market leaders in the digital ad category. Their hold on the market is so strong that it's drawn the scrutiny of governments around the world. With no real challenge to that grip, some call the pair a duopoly.
The trend of increasing ad dollars shifting to digital is continuing. The digital advertising market is forecast to grow at an 8.4% compounded annual rate through 2023, according to PwC. Let's look at which one of the two is a better investment.
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Source Fool.com
