Which Fast-Food Chains Have the Most-Loyal Customers?
The past few years have been a time of growth and challenges for quick-service restaurants (QSRs). These chains, generally thought of as "fast food" by consumers, have flourished: In total, they had more 350,000 locations in 2019, up from 300,000 in 2010. But that also means more intense competition as those fast-food restaurants battle each other for market share, while also attempting to fend off the growing fast-casual category and the vastly increased ability of consumers to order meals for delivery from nearly every type of restaurant.
"Despite the changing landscape, our foot traffic analysis is proof positive that it's possible to build a dedicated fan base," according to the third annual Quick Service Restaurant Loyalty Index from Foursquare. The report uses actual restaurant traffic to show which chains are the most popular.
Starbucks has continually focused on the customer experience. Image source: Starbucks.
Source Fool.com
