Where Will Snap Stock Be In 1 Year?

(NYSE: SNAP), the parent company of Snapchat, lost more than 43% of its value over the past 12 months. It also trades 45% below its IPO price and nearly 89% below its all-time high. That decline can be attributed to concerns about its slowing ad sales, the impact of tariffs and trade wars on its advertisers, and tougher competition. Citing those macroeconomic challenges, Snap management didn't provide an outlook for the second quarter during its first quarter report in late April.

All of those issues cast dark clouds over the company, even though Snapchat remains one of the world's largest social media apps with 460 million daily active users (DAUs). Let's take a closer look at its business and see where its stock might be headed over the next 12 months.

Image source: Getty Images.

Continue reading

Source Fool.com