Where Will Procter & Gamble Be in 5 Years?
It's the owner of some of the most recognizable consumer brand names in the world. Procter & Gamble (NYSE: PG) is the parent to Tide laundry detergent, Gillette razors, and Luvs diapers, just to name a few. These have been premier go-to brands for years, if not decades.
Nothing last forever, though, particularly for companies that don't adapt. Between young people's interest in brands other than the ones preferred by their parents and the advent of the internet making it easy to find those alternatives, P&G's dominating size eventually became a liability. Nimbleness matters. People want a more personalized connection with the manufacturer of their consumer goods.
The thing is, Procter & Gamble is finally moving in that direction. It has been, in fact, for years. It's just taken time because P&G is a huge, complex company that has to rebuild its culture, supply chain, product design approach, and marketing efforts from the ground up. It will take even more time to finish the job. Five years from now, though, the new and improved Procter & Gamble might well have restored its former glory.
Source Fool.com
