Where Will CVS Be in 5 Years?
CVS Health (NYSE: CVS) has a history of making changes before it has been forced. The company stopped selling cigarettes back in 2014 because the product line was not in line with its overall brand positioning.
That was part of a greater move to reposition the company as a health brand. CVS isn't just a convenience store that also has a pharmacy. The company wants consumers to see it as a destination for their healthcare needs. That's a long-term play that will require years of transformation, but it's a model that appears to be working.
CVS has slowly been changing its core business. One major piece of that, the purchase of Aetna, puts it in another space altogether. But ultimately the company will find ways to continue to move toward being a key part of its customers' healthcare plans.
Source Fool.com
