What Is Going On With Jumia Stock?
E-commerce is one of the most pivotal retail megatrends in our lifetime, and the transformation is far from complete. While e-commerce platforms like Amazon and Alibaba Group Holding are solidifying their dominance in established markets, Jumia Technologies (NYSE: JMIA) aims to build a first-mover advantage in one of the last frontiers for widespread online shopping: Africa.
Is it time to bet on Jumia or sit on the sidelines until the market becomes more developed?
It is unclear how fast Africa's e-commerce market is growing or how much it is worth from a business perspective, but it has potential. First, Africa has a massive population of 1.4 billion, with an average age of 20. Second, and more important, internet use is surging, which drives e-commerce adoption.
Source Fool.com
