Wendy's Sparks Food Fight With New Breakfast Menu
Wendy's (NASDAQ: WEN) breakfast menu is going national next month, as the morning daypart becomes increasingly critical to the quick-serve industry as a whole and to the burger joint's own growth potential.
Although the launch has been in the works for a while, it's an opportune time Wendy's chose to pick a fight with McDonald's (NYSE: MCD), which finds itself in turmoil and under siege from all sides.
Image source: Wendy's.
Source Fool.com
