Wendy's Follows McDonald's Into Delivery
Fast food's business model has always been built around a certain amount of laziness. Consumers who want to eat, but don't wait to put in the effort to cook or take the time to sit down at a nice restaurant, could eat a quick meal with minimal effort at chains such as McDonald's (NYSE: MCD) and Wendy's (NASDAQ: WEN).
The food may not be precisely good, but it's tasty, it's cheap, and in many cases, you can order a whole meal just by saying a number. You can order fast food without leaving your car. And now Wendy's is following McDonald's by offering home delivery in some markets.
That adds a new level of convenience for consumers who now no longer have to walk further than their front door if they want a fast-food meal. In fact, convenience over everything else appears to be what consumers want, if the early success of home delivery is any indication.
Source: Fool.com
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