Walmart's Looking Everywhere to Boost Walmart+
It's been less than two years since Walmart (NYSE: WMT) launched Walmart+, and it's already seeing its subscriber growth stagnate. The big-box retailer attracted about 11 million customers to its shipping subscription, according to researchers at Consumer Intelligence Research Partners (CIRP). Not only does that pale in comparison to the 172 million U.S. shoppers using Amazon (NASDAQ: AMZN) Prime, it's actually lost subscribers since the start of the year.
While stagnating subscriber growth is a challenge for Amazon as well, Walmart's relatively new subscriber offering and smaller subscriber base suggest there's room to grow. But Walmart may be looking in all the wrong places.
Walmart's strategy to grow its membership is to partner with various companies to draw in new subscribers or provide additional perks to members.
Source Fool.com
