Walmart Puts a New Spin on Meal Kits
In recent years, a number of companies have tried to profit by making it easier for people to cook complete meals by offering meal kits -- single packages that contain all the needed ingredients to complete their dishes. Walmart (NYSE: WMT) recently entered that space with a variation on that theme: shoppable recipes.
The retail titan has partnered with BuzzFeed's Tasty app to make it so customers can add the ingredients for 4,000 recipes from Tasty videos directly to their virtual grocery carts. With a single click, shoppers can add all the items needed for a recipe to their orders for curbside pickup or home delivery. (Not every Walmart offers those services.)
"Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen," said Walmart Chief Customer Officer Janey Whiteside in a press release. "We're excited to create a fun solution that feeds customers appetites to put time back in their busy schedules."
Source Fool.com
