ViacomCBS' Streaming Strategy Leaves a Lot of Questions
ViacomCBS (NASDAQ: VIAC) has a new strategy in streaming: "maximize the value of our content by reaching the largest addressable audience," CEO Bob Bakish told analysts on the company's fourth-quarter earnings call.
In order to do that, it's focusing on three tiers of streaming: free, broad pay, and premium pay. It already has products in free (Pluto) and premium pay (Showtime OTT). Bakish plans to take CBS All Access and add thousands of hours of content from Viacom's networks and Paramount's film library to give it broader appeal. CBS All Access currently has around 5 million subscribers.
Management is calling its new streaming service plan "House of Brands."
Source Fool.com
