Twitter Launching Pilot Ad Program for Fleets
Twitter (NYSE: TWTR), which has struggled to turn a profit despite operating a wildly popular micro-messaging platform, will try to tap a new source of growth. The company revealed that is testing ads on its recently introduced Fleets feature.
Fleets are specialized Twitter posts that disappear 24 hours after they are posted. Rolled out last November, they are one of several features in the social media sphere that mimic Snap's (NYSE: SNAP) one-day-and-done Snaps and Stories in its flagship Snapchat app.
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Source Fool.com
