This Is the Wrong Move for Wal-Mart

Wal-Mart (NYSE: WMT) has built its image around offering "everyday low prices," but the giant retailer's latest move could put that reputation in jeopardy.

According to The Wall Street Journal, Wal-Mart has been quietly raising items for household items like Colgate toothbrushes and Kraft macaroni and cheese on its website.  

For certain items, Wal-Mart is listing prices in store that are slightly below the online price. For a 6-pack box of Kraft Easy Mac, for example, the company charges $3.83 online if you have it shipped, but just $2.87 for customers who order online but pick it up in the store. 

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Source: Fool.com