This Is What Holiday Shoppers Worry About Most
More than twice as many Americans find themselves "stressed and frustrated" this holiday season than those who say they are "relaxed" or "happy." In addition, 40% of shoppers said that their frustration level has increased versus last year while fewer than 10% say it has decreased, according to a ContentSquare's 2017 Holiday Mood report.
The study showed that consumers were most-concerned about package delays with more than 35% naming that as their biggest concern. In fact, concern over items not arriving in time beat out worrying about money by nearly 10% as the reason shoppers felt stress or frustration this holiday season.
"People think that shopping online will decrease or eliminate stress from holiday shopping. It makes sense too -- you no longer have to sit in traffic to go to the store, fight for a parking spot or wait in long lines at the register; you shop from the comfort of your own home," wrote ContentSquare CEO Jonathan Cherki in an email to The Motley Fool. "But, what we found is that their old stressors are being replaced with new stressors, with deliveries ranking at the top."
Source: Fool.com
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