This Beauty Stock Looks Poised to Win Big

I recently encountered an unfamiliar term, "stealth wealth." After some research, I learned that it describes how people wear luxury clothes or accessories without explicitly donning vibrant colors, patterns, or logos that are instantly linked to specific brands. In other words, it's high-end fashion that's muted.

And stealth wealth can apply to anyone, not just celebrities or rich people. While clothing is an obvious luxury outlet, there are other items that consumers flock toward. In this article, I'll explore the booming beauty industry where companies like Ulta Beauty, LVMH Moët Hennessy, and L'Oréal tend to dominate the headlines.

Yet, there is one under-the-radar company I think could be the biggest winner of them all: e.l.f. Beauty (NYSE: ELF). Let's see why it could be the hidden gem of the beauty market.  

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Source Fool.com