There's No Turnaround In Sight for Twitter
Twitter (NYSE: TWTR) made some changes to its ad products at the beginning of the year that have gone on to negatively impact its revenue growth throughout 2017. By cutting its underperforming ad products, Twitter was supposed to be able to focus on the performance of what was left over and make them more attractive to marketers. But that doesn't appear to be the case.
Earlier this month, RBC Capital's Mark Mahaney said Twitter, along with Snap (NYSE: SNAP), came out weakest in its semi-annual marketers survey. Twenty-one percent of marketers said they plan to decrease the amount they spend on Twitter.
Meanwhile, Aegis's Victor Anthony says his conversations with marketers indicate a similar sentiment. He said one advertiser told him "Twitter's management has not quite made the case for shifting meaningful ad dollars to Twitter."
Source: Fool.com
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