The iBuyer Phenomenon
Anybody who has bought or sold a house can tell you what a hassle the whole process is. It takes months and months and months. If you're the purchaser, you need to research houses for sale in the city where you will be living. Then you have to visit the houses you're interested in. Then you have to decide on the house that is right for you and your family. Then you have to negotiate a price. Then, unless you have a lot of cash lying around, you have to get a mortgage from a bank. You have to have somebody inspect the house. Contracts have to be drawn up. You need lawyers for that. For many of us, the entire process is a nightmare.
Contrast this with what it's like to buy a stock. The research process is similar -- you may spend weeks trying to find the right company. But once you find the stock you want? The buying process takes minutes. Buying a stock is fast and simple and easy. Buying a house is slow and difficult and painful.
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Source Fool.com
