The Trade Desk Earnings Preview: What to Watch
Since the onset of the coronavirus pandemic, advertisers have become more cautious about their budgets. The Trade Desk (NASDAQ: TTD) and its programmatic advertising offerings give marketers more flexibility to start and stop ad campaigns than traditional TV and it has been impacted by the advertising pullback. However, the flexibility it provides might have worked in favor of The Trade Desk as businesses have started to reopen worldwide.
The company's results and management discussion when the company reports quarterly results on Nov. 5 will give investors a look at how advertisers adjusted as businesses started to reopen and perhaps how marketers are planning for the holiday selling season amid the surge of coronavirus cases in hot spots worldwide.
The Trade Desk helps companies advertise. Image source: Getty Images.
Source Fool.com
