The Next Battle in the Streaming Wars: Churn
There are now well more than a handful of premium direct-to-consumer streaming options for American consumers. And while additional options led total subscription video on demand (SVOD) subscribers to increase by 14% in the latter half of 2020, according to research from Interpret, those subscribers are canceling and moving to the next service more quickly.
Consumers canceled 20% of their subscriptions in the last six months of the year, up from 15% in 2019 (when there wasn't a raging pandemic). If media companies are going to succeed in the next phase of the streaming wars, they'll need to get a handle on churn.
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Source Fool.com
