Starbucks Is Upgrading Its Loyalty Program
Starbucks (NASDAQ: SBUX) is leveraging its extensive data systems to offer a more compelling rewards program for loyalty members. Starting in the fall, the company announced on Tuesday, members will have more ways to pay and earn stars toward free beverages.
Currently, the only way for Starbucks rewards members to earn stars is when they pre-fill a Starbucks card and use it to pay.
Starting this fall, the coffee giant will offer members in the U.S. and Canada the option to pay with credit or debit cards or certain mobile wallets. Customers will be able to keep those payment methods in the Starbucks app and scan it to pay, using their choice of payment method, or they'll be able to link the payment methods to their account and still gain points.
Source Fool.com
